Cersaie International Exhibition of Ceramic Tile and Bathroom Furnishings - Bolonga Italy
A display area of almost 600 square metres welcomes customers and architects visiting the Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings. This year, Florim is taking part with a creative area devoted to multimedia projects. The new collections of the group’s 5 brands – Floor Gres, Rex, Cerim, Casa dolce casa and Casamood – furnish the stand’s walls, leading the visitor into an art gallery rich in unusual colours and textures. Environmental sustainability, Corporate Social Responsibility, productive investments and creative design represent the guiding principles that are clear for our guests to see.
Rex offers an exception in this Cersaie: an influence based on artistic dissonance is the connecting link in the collections belonging to the new Rough Luxe style. This new, informal and immediate expression of luxury, far removed from ostentation, is the common denominator guiding the hand of creativity in the new Rex products. Natural, soft oak wood, a material with unmistakeable colours, rough and worn stone and fairytale alabaster make up the new collections in the Rex brand.